![]() In the future, we hope to let Pearl assist human judges in other award shows as well. ![]() She isn’t there to replace human judgement, but she can keep an extra eye out for them. Reaching over 14 million advertising professionals, Pearl raised a debate about the future of creative judging:įor example, in larger competitions she can be helpful in pre-judging to avoid that good campaigns get overlooked. Proving that AI can be helpful as an additional tool for award show judges: she never grows tired, never loses attention and doesn’t have friends to defend or a country or network to promote. Out of 150 cases, Pearl picked the same winner as the human jury did. There still is room for but Pearl has already proven helpful in for example detecting original combinations to look for creativity. One month later we revealed the regular winners of the MIXX awards ànd the first winner of the AI award. Pearl certainly didn’t miss her entry: AdWeek ignited the debate by hoping that her judging result would be it “really, really wrong”.Īt the same time we launched the call for entries (via direct mail) promoting the chance to be judged by world’s first AI judge as well. We first spread the word about Pearl by contacting local and international advertising media outlets. Online video & press releases: Launch of the first AI jury experiment (September 18th) To be able to give Pearl the necessary time to analyse all cases and learn to predict future success, development started as early as June.Ģ. ![]() Pearl combined Spotify’s API, early access to Microsoft’s Video Indexer service and Amazon’s High Performance Computing services to learn from all of those cases and make her own prediction as jury member of the award show.ġ.ĝevelopment of Artificial Intelligence & Machine learning (as from June 16th) Pearl was fed with all international MIXX case studies from the last decade and given 3 months to analyse the texts, videos, results and even music, making her surely the most experienced advertising jury on the planet. Named after Radia Perlman, one of the prominent female internet pioneers, the result is Pearl. This first AI experiment on judging will investigate if creativity is measurable and how AI might be able to help the judging system. Introducing Pearl, the first AI jury experiment. Click here for the Women in Computing timeline created for that event.Could artificial intelligence make awards judging fairer in the future? Radia Perlman was one of the women profiled in our Women in Computing Festival 2017 of entitled Where Did All the Women Go?. “It's astonishing that internet search is possible at all but it works amazingly well, and is probably one of the most important reasons that the internet is ubiquitous,” she says. Radia’s take on the internet is that its success isn’t due to the specific technologies it involves, but rather the surprising ways it has come to be used. Her concept was adopted as an IEEE standard for bridge technology and remains in place to this day. Her employer, DEC, had wanted to network computers reliably and Radia’s solution did that and more it also served to establish the rules for internet traffic. Working under the supervision of Seymour Papert at MIT, Radia developed a child-friendly version of the robotics language LOGO and in 1974-6 young children (from just 3ó years old) programmed a LOGO educational robot called a Turtle.įollowing her years at MIT, Radia went on to become a leader in computer science, developing the algorithm behind the Spanning Tree Protocol (STP), an innovation that made today’s internet possible. Radia was a pioneer in teaching young children computer programming. Radia’s mother was a computer programmer, although her job title in the 1950s when Radia was born was ‘mathematician’ and she had little influence on her daughter’s subsequent choice of career. Radia Perlman was drawn into programming while she was at MIT in the 1970s where less than 5% of students on her course were female.
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